I didn’t think content mattered - Until I saw what it did for businesses

In today’s word, small businesses are stealing spotlight from well known brands. While there is no comparison with these established and reputable brands, there sure is one thing lacking in "small businesses" that makes it stay "small."

After looking at several small business successfully growing around me, this is what I found out:

• Understand the concept of content writing: It not only helps the market reach of your brand but also improves communication on both parties. Unless you want your website to seem as confusing as Inception. So start by researching about a content writer work and increase your market reach and improve communication with your consumers.

• Content + marketing funnel: It is important for you to know why marketing funnel is important. Marketing funnel is the process of introducing your brand till your consumers convert! This can be done by 4 steps:

•   Grab the consumers attention
•   Engaging their interest to know more
•   Introduce a desire within the consumes.
•   And finally Conversion ie. their decision to buy.

You should be able to align your content with the process of marketing funnel.

• Professional setting : Additionally, content writers have a way of pessuasion. they can write pieces that can help your business grow like crazy! If you want a more professional look and be positively judged by customers visiting your site, you'll want to invest in a content writer. 

• Organisation and differentiation: to maintain an organised and differentiated business (as small businesses have a lot of competition), one should consider a content writer.

• Competition with AI: Indeed, AI has a lot of potential and can make a few tasks easy. But can ChatGPT or DeepSeek give you real-life stories and experiences? Can AI back you up this time?

If you are running a small business, you will understand how important each of these points are. Help professional professionals, make a difference and handle it in their own way.